Starting a Business? Think Values First! – ForbesBooks AuthorVoice

What does it take to start a company from scratch?

Most often, entrepreneurial ventures begin in a flash of inspiration.  A craftsman, artist, or dreamer with a talent or innovative idea responds and begins the journey.  The business details come first: what is our product/service? How will we deliver value? And, how will we price our product to cover our costs and make a profit?  Next, a sophisticated entrepreneur may even develop a comprehensive business plan, complete with financial statements. Finally, a commitment to proceed is made—no turning back. It is a challenging yet compelling adventure; I have been there.

But, what if you began your business formulation process from a different perspective?  Not one that ignores business case development essentials, but one that precedes business details with an exploration of the values of the company you want to create.

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